The Double Cleanser launch introduced SKOON.’s first two-step cleansing ritual. I led the visual direction for the campaign, including packaging assets, ecommerce imagery, and social-first content designed to educate and convert.
The studio shoot focused on clean, tactile textures and ingredient-led compositions, highlighting the sensorial experience of the double cleansing ritual while keeping the visuals minimal and product-forward.
Product focus shots were created to highlight key ingredients, textures, and packaging details, ensuring consistency across ecommerce, paid media, and educational touchpoints.
These images were created specifically for SKOON.’s Shopify storefront, designed to work across PDPs, collection pages, and promotional modules while maintaining visual consistency throughout the site.
Instagram video created to promote the Double Cleanser launch.
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